We liked very much NMG’s initiative and sincere interest to finish the project and get the website done. During the process we felt that NMG was professional and innovative, on the other hand they thought along with us and knew their business area. NMG offered a number of interesting ideas and thoughts, some of which were also implemented.
In a good sense “poking” was the right strategy from NMG for us, because only that ensured quick results.It was pleasant to work in nice, supportive and positive atmosphere. It was good and confident to feel that both the technical and knowledge-based support is just as far as one phone call or e-mail.We are very satisfied with the website, the design came out nice and calm. Sigrid Salm, Head of Service ITAK LLC Kalana Holiday Resort. We can say only good words - NMG is the absolute finding in this field. It's a real pleasure to see how on the basis of few words or even looks from us the website is created. Website that is fancied by our customers and even more by us.The start was the most difficult part. When all tasks were clear, we got the system going and now nothing can stop this co-operation.
Those guys have fulfilled all our wishes about the website and have offered really cool ideas that have been accomplished. The Baltic team of Agenda PRO JK Restore.
We liked very much NMG’s initiative and sincere interest to finish the project and get the website done. During the process we felt that NMG was professional and innovative, on the other hand they thought along with us and knew their business area. NMG offered a number of interesting ideas and thoughts, some of which were also implemented. In a good sense “poking” was the right strategy from NMG for us, because only that ensured quick results.It was pleasant to work in nice, supportive and positive atmosphere. It was good and confident to feel that both the technical and knowledge-based support is just as far as one phone call or e-mail.We are very satisfied with the website, the design came out nice and calm. Sigrid Salm, Head of Service ITAK LLC Kalana Holiday Resort. We can say only good words - NMG is the absolute finding in this field.
It's a real pleasure to see how on the basis of few words or even looks from us the website is created. Website that is fancied by our customers and even more by us.The start was the most difficult part.
When all tasks were clear, we got the system going and now nothing can stop this co-operation. Those guys have fulfilled all our wishes about the website and have offered really cool ideas that have been accomplished.
The Baltic team of Agenda PRO JK Restore.
Have you as an entrepreneur, business owner, student or consumer asked yourself, “how do I keep up in today’s fast-paced economy?” With many things trending one day and dead the next, it’s important that we evolve with these changes and accept the fact that things change whether we like it or not. The same can be said regarding media.The Internet has molded the way we are as consumers, allowing us the ability to find things in a matter of seconds. At the same time, traditional media still remains an integral part in our lives, allowing us to watch what we want, when we want. As an advertiser, it’s pertinent that we find and maintain a balance between both types of media.Although new media has taken its grasp on America, traditional media is still an important means of communication to consumers. Let’s take a closer look at the two, and the effects they have on us as consumers. What is Traditional Media?Traditional media, or as some refer to as old media, has been used in the marketing/advertising world for years.
When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads. These forms of communication are the steadfast ways that businesses have reached both consumers and other companies for decades.
They are the roots of advertising and the most common form utilized by businesses on a daily basis. Though traditional media is effective, over the course of the last few years we have seen more and more businesses utilizing new media to reach its target audiences. What is New Media?New media is the future of advertising. More and more consumers and businesses rely on new media to find their information. Ultimately, new media refers to content that is easily accessible via many different forms of digital media. When related to advertising, some examples of new media include online advertising (retargeting, banner ads, etc.), online streaming (radio and television) and social media advertising.
Each of these are means in which businesses have the capability to reach consumers and other businesses with ease. Effect of Traditional and New Media on ConsumersAs consumers, we sometimes find ourselves in a conundrum when it comes to how get our information. Now-a-day, more and more consumers use the internet to quickly find information, making new media advertising pertinent for any type of business. However, at the same time, consumers still take a good chunk of time out of their day to use traditional media. On the way to work we have our radios playing, at home we have the television on watching the news, and at the doctor’s office we find ourselves reading the magazine on the end table next to us.
Each of these are forms of traditional advertising that we use on a daily basis.As consumers, we may also find that there are instances when we multitask each day. Take it from experience, there are many times when I’ll be at home watching television and at the same time I’ll be on my tablet looking up the next vacation I’m going to take. It’s at these times that as an advertiser you need to decide where the best place to put your money will be. Is it going to be running an ad on that television show that I’m watching, or is it going to be online while I’m surfing the web? For advertisers, it’s important to find that balancing act and not to strictly choose one over the other, but to weigh all the options, and find a harmonious mix between both traditional and new media. Finding the EquilibriumThe million dollar question is this – how do we find this equilibrium between a world of traditional and new media?
For starters, although traditional advertising is important for businesses to effectively reach mass consumers, I highly recommend finding a way to inject a type of new media into all media campaigns.Traditional media tends to be a bit more expensive than new media, but it also has the ability to reach a broad target audience. If the ultimate goal of the business is to reach a broad range of people, this is definitely the way to go. If you want to target a more narrow audience, then new media may be the way to go.New media is changing the overall media landscape. New media allows businesses to target ads more specifically to consumers based on their age, gender, marital status, etc. It also allows businesses the ability to track what these consumers are doing and how they end up on your website. All of these reasons make new media imperative to any media campaign.There are ways that traditional media can be tracked, but sometimes we ask ourselves is the ad targeting the people we really should be targeting? New media allows us to get this data and analyze our target audience.
From there, we may have a better understanding of where traditional media dollars should be spent.All-in-all, the key to a successful media campaign is to have a well-balanced mix of media that ultimately targets your businesses audience. It’s important to not waste advertising dollars on media that won’t be effective. Take the time to analyze your business’s marketing plan and target audiences and ask yourself what types of media can be used to reach these consumers. Overall, utilizing a mix of the two has proved beneficial for a variety of our clients over the past few years. Final ThoughtsWhen deciding between traditional and new media, it’s all about finding equilibrium.
For some businesses traditional media may not be the right choice and new media is. For other businesses it very well may be the opposite. As a media guru, I encourage each business that I work with to see both sides of the spectrum and to know that there is always a way to reach the end consumer.
Just because traditional media has tested the tides of time, doesn’t mean that new media won’t outlast. Next time you plan your media attack, analyze all options and decide what will work best.If you’re having trouble striking a good balance between new and traditional media or could use some advice on what options are right for your business, we would be happy to help. Give us a call at 701-478-1111 and ask to speak with a Marketing Advisor or visit. We have the expertise needed to develop a custom media plan to fit your needs.
More advertisers are taking advantage of Google’s Display Network intheir online advertising mix. Being a proponent of the GDN, I think thisis great.That being said, as I continue to get a peek into newAdWords accounts or through conversations with other advertisers orpotential clients, I’ve come to realize that a lot of folks are makingbig mistakes in their GDN campaigns.These mistakes are typicallythe byproduct of a lack of knowledge (you don’t know what you don’tknow, right?). In other cases it is simply a fear of the unknown that isholding an advertiser back. Either way, today is your opportunity tododge a bullet. Consider these five mistakes and see how you can improveyour GDN performance.1. Lumping Image & Text Ads into the Same Ad GroupOneof the biggest flaws of AdWords is that it allows you to target allnetworks and all ad types within the same campaign and ad group(s). Youcould feasibly have search and display layered with computer, tablet andmobile targeting with a whipped topping of text, WAP and image ads(banners)!
What good can come from this?I could write an entirearticle on just that topic, but to the point - when targeting the GDN,you can build ad groups that leverage both text and image ads. This is amistake. Text and image ads can and will be placed ondifferent sites across the GDN. If these ads are running in the same adgroup, it isn't possible to segment in a Placement Performance reportwhich websites each ad type was placed on. Each ad type will perform differently and require a different bidding strategy. Separating ad types into unique ad groups will make creating segmented reports that much easier.2. Disregarding Average Position for Text Ads on DisplayTextads and image ads perform differently on the GDN.
One importantdifference is how they perform in relation to average ad position.Image ads rank in position 1. Your ad either shows or it doesn’t. Many small businesses are still severely rattled by Google’s aggressive moves in the spring of 2012.Many webmasters received the dreaded backlink warning emails directly from Google Webmaster Tools.
And the Google PR machine got to many more who did not get direct notifications, which has sent them trying to figure out what the latest search algorithm updates really mean and what new marketing ideas they need to adopt to earn Google’s trust back.Diversify Your SEO - But How?The overall message is clear. You need to diversify your SEO strategies – a 2012 upgrade to your link building, if you will. An SEM realignment, reorientation, and for some, total reinvention.The message wasn't subtle, Google is using their megaphone to show that tactics once considered light gray have been re-cast a few shades darker in 2012.While most get the message, there is still confusion about how to change. Perhaps this is old-fashioned resistance to anything new or perhaps they just don’t see that it’s possible.My Small Business is Too Boring for a Fancy SEM StrategyI used to sympathize with the idea that some businesses just can’t be creative. While large Fortune 100 companies (with complex products and deep pockets) seem to always have interesting things going on, little businesses operate with much smaller margins for error. And some products just aren't exciting to talk about online.
Those fun online marketing ideas won’t work for the average boring small business, right?Exhibit A: Even Magnets Can be FunA recent interview with Rochester Magnet opened my eyes to the notion that even super-boring manufacturing businesses have opportunity for SEM creativity. Andrew Carpentier, former Dell employee and now CEO of Rochester Magnet, was originally convinced that magnets had no place in social media.Here's an excerpt from a pre-Penguin Interview I did with him a few months ago (see the full interview with Rochester Magnet here):“My perception is that magnets are not dynamic enough that people are looking to blogs or Twitter for that latest and greatest thing. I’m not sure there would be much payoff. Often in the B2B world, I see blogs with the latest post dated 2010 giving me the impression it didn’t work and was abandoned. That looks really bad!”Post-Penguin, Rochester Magnet has reconsidered their position. In June, they plan to launch a social media campaign with the hopes of community engagement, link baiting and fun. They are using tactics such as “show us the funniest magnet you’ve ever seen” and “the most bizarre invention that includes a magnet”.Some will say that the direct backlink utility of these activities is lower than traditional SEO link building.
But in a post-Penguin world, these are incredibly legitimizing marketing ideas that leave the backlink footprint any small business would admire.Exhibit B: Rockin’ the Church BusSelling and servicing small and medium buses for churches is a fairly mundane business as well. Dominic Menard, Director of Communications at Carpenter Bus, shared Carpentier’s initial resistance to creative SEM campaigns in 2011. But in a recent discussion he revealed that views have evolved on the topic and why social media is now more appealing.“The value in social for us is that it’s a new way to get to decision makers using channels that didn’t used to exist,” Menard said. “We are starting to see in 2012 that even our brand can benefit by corralling online activity that’s already there. We now recognize an intrinsic value in these online communities that we didn’t see before.”Carpenter Bus, no stranger to charitable giving, has decided to donate church bus rental time to youth groups this year. But here’s the twist: Unlike previous charity giveaways, they figured out that the entire donation can (and should) be run through social media in an effort to generate more buzz online, positive social media press for the firm, and backlinks.Youth groups, due to their age, are active in social media, and very much need transportation. Why not tie this activity into a creative SEM campaign?ConclusionsGoogle has spoken loudly in the first half of 2012.
Dorina Gutu New Media
Link building tactics once considered reasonable – or at least not black hat – are clearly on the wrong side of the line now. Small business is struggling to digest this and figure out exactly what new marketing ideas are needed in their SEM strategies.The first alignment may well be in how owners view themselves. Small business needs to embrace the new SEM reality just as Rochester Magnet and Carpenter Bus have, digging deep with interesting marketing ideas that provide new online venues for visibility. This should include educating more than marketing, recognizing that content marketing has evolved, and bringing your small business SEM strategy up-to-code in post-Penguin 2012. Yahoo has unveiled its answer to big data-driven audience targeting. The company's new Genome offering combines the huge inventory capacity of the network it's formed with AOL and MSN with Yahoo data and an added layer of third-party data from Yahoo-owned Interclick.The product, to be made available in July, is intended to satisfy 'a big unmet need for targeting and greater insights,' said Rich Riley, Yahoo EVP Americas.Yahoo introduced Genome yesterday at a splashy event in Soho, New York at the Internet Week headquarters, which was kicked off with a talk by Billy Beane, general manager of Major League Baseball's Oakland A's.
Beane's story of applying new data and statistics to increase efficiencies in choosing players was featured in the book and film 'Moneyball.' Though Beane didn't draw direct comparisons between baseball and the online ad business, insights provided in his speech are appropriate analogies. In baseball, he said, 'You can measure every single event and the value of every event.' Genome follows in the footsteps of other audience networks that incorporate several data sets to target online ads. The magnitude of the inventory available in the network should differentiate it from smaller data-centric audience targeting networks.Yahoo said the system will combine its registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.
The platform will be used to target ad formats including display, mobile, and video.While so-called big data is all the rage, it appears many advertisers have yet to apply the data they have at their disposal in a meaningful, systematic way.' It's really difficult for us to use all the interesting data in order to make it actionable,' said Michele Morelli, SVP display, lead generation and digital marketing for Citibank. Morelli spoke on a panel during the Yahoo event.She also suggested that the systems like Genome might not fulfill the ultimate needs of companies that advertise across several forms of media, rather than just online.
An online solution is not necessarily appealing to Citibank, Morelli said, adding that her company needs a 'marketing solution.' In my previous article I talked about four main goals or “personas”you should keep in mind when writing content for your website. Yourvisitors display a lot more variety than that, though. Four differentvisitors could have the same goal, but approach it in completelydifferent ways. If you want to sell to all of them, you need to writewith their buying personalities in mind.Once again, I owe a hattip to Stoney deGeyter for discussing this point.
In his article,though, he draws indirectly on a philosophy dating back to Hippocrates.Back in those days, and for a long time afterwards, doctors believedthat both illness and one's personality stemmed from four “humors,” andtreatment aimed to balance these humors. While science discredited themedical part of this theory, it turns out the idea of four differentbasic personalities has some merit.To be honest, we're all alittle too complicated to be easily broken down into one of fourcategories. But in trying to build content to encourage a very specificbehavior, you can afford to simplify a little. The real challenge comesin creating content that appeals to each buying personality, and is easyfor them to find. As you'll see, they all care about somewhat differentthings, and something that will turn one personality off will actuallyhelp to convince another one to convert.Let's start with thefirst personality. Hippocrates labeled this one choleric. Another termyou might use is competitive or goal-oriented.
This visitor will want tosee all his options before he buys. He does not like inefficiency, andgets annoyed if he can't bag the “perfect” solution. He will look atyour site with one question in mind: will what you have to offer helphim achieve his goals?You may have also heard the term “Type A”used to describe this personality. They're impatient; they don't havetime to shop around, and they don't have time for the “BS” of marketinglanguage or other fluff. Quite the opposite, in fact; if you want toearn this buyer's respect, be honest about any negative aspects of yourproduct or service. In turn, you should respect their time by makingyour website easy to navigate; they won't stay for long on acomplicated, difficult-to-use website.
Why should they? If they can'teasily find what they're looking for, they're quite willing to goelsewhere.The down side of selling to a Type A person, as I'msure you've guessed, is he's not an easy sell. The up side, though, isthat once you've sold to him, he's a loyal customer. So put your mosttrustworthy foot forward, and “demonstrate the true value of yourproduct without over-hyping it,” deGeyter recommends. Make sure yourvisitor can find all the information they need quickly and easily.
Getthem to take the next step toward conversion with links and calls toaction.Hippocrates also noted a personality type he called“phlegmatic.” We might use the term “spontaneous.” This kind of buyercares very much about the latest trends and other people's opinions.He'll check with his friends via social media and look up online reviewsto make sure he's making the right choice.He wants quickgratification, and doesn't want to miss out on a good thing. Notice thatthis need to check other people's opinions and the need for instantgratification can strongly conflict with each other. You can helpbalance them out by providing great customer service at every point inthe sales process – including after the sale, to help deal withpotential buyer's remorse.You must reach this kind of customer onan emotional level. Never mind the “bland corporate mumbo jumbo,” asdeGeyter puts it; write content that will captivate this visitor, withyour products' unique value proposition right up front. Calls to actionmay help this visitor convert, but positive testimonials will reallypush him into purchasing. Unlike the competitive customer, you'll needto keep negatives under wraps; this purchaser is especially turned offby negative reviews.The personality Hippocrates called“sanguine,” we might call “humanistic.” Like a spontaneous buyer, he'lllook at your reviews, but with a much more critical eye. Will you meethis needs, or let him down?
He has his eyes on the bigger picture, whichmakes him extra cautious, as his own needs may not be the mostimportant ones he's considering in this purchase. He almost expects tobe disappointed, and wants to protect against it by not being “lockedin.” Make sure you put your guarantees and easy return policies rightout front to reassure this buyer.The good news is that once youmake a humanistic buyer comfortable, he'll keep coming back.
The badnews is that he'll need at least as much reassurance as a spontaneousbuyer, if not more. Make sure to provide plenty of positive reviews andtestimonials for him to read. Expect this buyer to visit your “About Us”page to get a better understanding of who you are and how you think.This buyer, even more than any of the other kinds of buyers, needs toknow that he can trust you, so give him every reason to do that.Finally,we come to Hippocrates' “melancholy” personality, which we mightcharacterize as “methodical.” This detail-oriented buyer just might readevery page on your site, reviewing and weighing all the evidence inmaking his decision.
The more information you can give him, the better –but note, I said “information,” not “fluff.” As with a competitive orgoal-oriented customer, a methodical buyer wants all the facts, andnothing fancy. This buyer boasts a natural skeptical streak that yourisk annoying with too much hype. If you make any claims, make sure youcan back them up.To woo this kind of buyer, dress yourself inauthority.
According to deGeyter, a methodical buyer “likes graphs andtables, specs and other detailed 'proof' you can provide.Don't sayanything that sound too good to be true, because it likely is” and thatwill only cause a methodical buyer to walk away.Finding the rightway to address each of these personalities can help you win moreconversions. It's a tricky balance and a fine line to walk in somecases, but it can be done. You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you're an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the blog editor's perspective.I'd like to tip my hat to two people here. The first one is Matt Goffrey.
He's written articles for SEO Chat for the last quarter, and he's done just about everything a guest poster should do. The second one is Matt Beswick. He wrote a piece for Search Engine Journal on how to cheat at guest posting and get away with it.
Some of the tips I'll be including here I got from his article – but I'll be talking about them from the other side of the desk.So let's assume, for the moment, that you're an expert in your field, and you want to find someone – or many someones – who will appreciate that expertise. It's a little like dating seriously; you'll looking to build a relationship that will last for a long time and be mutually beneficial. Instead of going to an online dating site, though, you might start by hitting up Google and searching for the keywords “guest post by” or “write for us.” Beswick recommends this. I don't know if Goffrey did this, but he certainly could have found SEO Chat that way; we do, in fact, have a “Write for us” page that covers the entire Developer Shed network.Once you've collected a list of candidates, forget about sending flowers and chocolate to all of them. If you really wanted to score a date online, you'd study profiles, and that's what you're about to do. Go to each site on which you're thinking of guest posting and read a bunch of entries. You need to read enough posts to get a feeling for the site.
Remember that saying about being known by the company you keep – so if you find a site that isn't posting quality content, cross them off your list. Aim for websites that will appreciate what you have to offer.After you've narrowed down your list, you need to approach each website with your offer to write a guest post. Beswick almost glosses over this as part of the hunt (so totally like a man, right?).
As an editor who will receive your offer, however, I see this as a separate step. Focus on each website, and write an individualized letter for each one.
Get the name of the editor if you can, and include it in your salutation. Tell her what you like about the website, why you want to write for it, and what value you can add. List your qualifications and include links to examples of your writing.If the website features a “write for us” page that includes a procedure to follow, follow it.
Few things turn on an editor as much as a writer who can follow directions. If that means you need to include a free writing sample, do it. As an editor, I must see what your writing looks like “naked” to know how much time I'll need to invest in fixing your deathless prose. Matt Goffrey did this, and his sample became his first guest post on SEO Chat.
It included our first link back to him.So you've impressed your target editor enough to convince her to give you a try. The next step is to come to an agreement. Make sure you know your editor's requirements as to the length of your posts, the topics you will cover, how links back to your site will be presented, and so forth. Use your own voice, but match the tone of the site. For example, you probably won't find any authors on SEO Chat that write with the mellifluous grandiloquence of an Oxford don, but you won't find texting shortcuts or “leet speak” either. Above all, don't be boring!Do your research and turn in a high-quality guest post, on time. You can't flub this step; a good editor will spot it.
We know our specialties, too, and we can tell when someone is feeding us a line. If you must delay submitting a post, you'd better have a good reason. Remember, this is supposed to be a long-term relationship; that means you might be doing regular guest posts, and getting link juice from all of them. So do what you can to keep your editor and the website's readers happy.Bringing up the blog's readers reminds me of the other target audience you need to please. If you've written a good guest post, you will probably get some comments. Respond to them. Readers love it when writers engage with them.
It keeps them coming back for more. And believe me, editors notice this! So answer questions from readers, engage them in discussion, and so forth. If you need to set up some kind of alert or spreadsheet to check your blog posts for comments, as Beswick suggests, do it.You're still not quite done, however.
New Media Dorina Gutu Pdf
After you've written your first guest post for a website, make sure to thank them for the opportunity. If you want to politely pitch your next idea for a guest post at this time, you can, but be low-key about it. Your editor may want to see how this post does first.
Frackin universe ship designs. Fortunately, that's another area in which you can provide a boost.If you're guest posting on a blog, you're probably getting traffic from a link that leads from your guest post to one of your own properties: your website, your own blog, your Google profile, your Facebook page, what have you. It's only right to return the favor. Get on your social media and send out a link to the guest post. “Tweet your post, share it on Facebook, vote it up on Reddit, and generally make sure that you’re being a good guest author,” Beswick recommends. He explains that “this will be noticed and massively increases the chance that you’ll be invited back.”You'll want to repeat this process for every website for which you'd like to write guest posts. Yes, it takes a while, but when was the last time you built a long-term relationship in just a few minutes? Do it right, and you'll benefit yourself, the websites for which you write, and all of the readers that come to visit.
That's a beautiful outcome in anyone's book.
Google has stepped up there game and now shows and links to their audio episodes can be found in desktop search on Google.com while there are some concerns and questions to how some of the results are being framed this is a big deal in bringing the power of Google search to help for show discovery. Picking a show title will now be as important as ever.
Todd Cochrane and Rob Greenlee break it down.Admin Note: This will be the last live video from the Honolulu Studio we forgot that Rob will be in Austin next week speaking at the outlier event. The show will continue Audio only until Todd gets the new Studio setup in Michigan which should be Mid-June. So be sure to be subscribed to the Audio version of the show in order to get the next episodes.Donate to the show.